Why Copycatting Should Be Legal

The dating scene was always a hot market, but there used to be a time where copycat pickup artists roamed the land -One specific story of a pickup artist codenamed “Styles” comes to mind – he was very popular on the scene and taught some of his tricks to the wannabe crowd in seminars.So one day the original Styles was walking down the LA strip when he sees a whole bunch of copycat Styles walking around, dressed like him, with shaved heads like him, talking like him, using his opening lines…Question – do you think it worked for them?Of course not – they just looked like pathetic moron copies of the original right?So why not make it legal I say – the only one looking like an idiot is the copycat himself.Look at ads for example – how many times do you see the same headlines and same ideas in ads?Did you ever think who’s really paying the price?That’s right – the dummies that are publishing these lame ads.

I mean what are they thinking? How can they stand out of the crowd if they’re doing what everyone else is?And it doesn’t really matter if the original promotion was successful or not – the copycat ad won’t work nearly as good (if at all) as the original ad, and here’s why -Listen. Every great ad was written at a certain time for a certain audience.As Eugene Schwartz wrote in his legendary book, Breakthrough Advertising, the level of sophistication and awareness of the audience must be taken into account when coming up with the unique selling message and approach.What that basically means is the audience was at a certain point of knowledge in your niche and their belief system was altered in a certain way due to other promotions they were exposed to.So even the same ad for the same audience wouldn’t work quite as well (if at all) at a different point in time, you see?So what are the odds of your audience having the same sophistication and awareness level that the original audience had at the original point in time?That’s right – zero chances for that to happen, and that’s the main point I’m trying to make here.Taking a headline/content/offer and merely swiping the reader’s name or background to yours and publishing it has next to zero chance of working.So what kind of swiping does work?Well, as you’re probably aware of, successful campaigns are studied all the time and for a good reason -It’s because if you look at the structure of the campaign, and understand the psychology behind it, i.e. you crawl into the intended audience mind and think of the emotional and logical impact the promotion has on them – you can understand if modeling that approach will fit your audience at the certain point in time they’re at.

But as far as copy goes – don’t be a copy-cat (pun intended hehe), because the bottom line is if your copy sounds like any other copy, i.e. the reader gets this feeling of “did I read this somewhere?… ” then it’s no good – even if the original copy is a blockbuster promotion.But here’s some good news for you -Truth is a big idea isn’t created out of thin air – it’s assembled from other ideas -Combining two or more existing ideas with apparently no connection between them into one new big idea is all it takes.Tip – look at other markets for successful ideas and think of how to model them into yours.Case in point – I remember reading about a musician that said she prefers watching paintings for her daily dose of art, so she maintains originality in her songs -Nifty little trick don’t you think?